How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! When someone asks you about your book, maybe you've said, "My book is about?." You mention the features such as tips in a book or your story. Your story may be too long and bore your prospective readers. These mistakes will turn your prospective buyer off. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell....

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If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a writing career is to essentially self-publish by using a print-on-demand (POD) publisher. The problem is that the POD buffet is filled with the equivalent of healthy choices (publishers who charge low or no publishing fees and allow authors to terminate the contracts at anytime) and unhealthy choices (publishers that charge exorbitant upfront fees and lock authors into contracts for years)....

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Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Sharing your book works great in person before other people, one-on-one, or Online. Five Steps to Sharing your Book 1. Know your preferred audience first. For instance, the book, "Passion at Any Age" is the "Artist's Way" for seniors....

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I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit....

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Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with the book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them....

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What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits. You can't tell everything you know in a short booklet, so keep the topic narrowly focused....

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With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. Are you a part of this population? There are many aspects that make up these individuals. However, let us target just three that are undeniable to anyone reading this article. As in anything we do, a large portion of it is about taking risks. Are you a risk taker? You've completed your manuscript or just published your novel;...

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The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again. Can you really get a six-figure book advance? Your book is on a topic of wide general interest that could excite a large number of readers. Your book has a distinctive angle and makes an original contribution to its field. You have substantial credentials to write on this topic OR you have a co-author who does, OR you can get an extremely famous, well-credentialed person to write a foreword for you....

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First, your ebook needs to have an attractive title. The title should grab the attention of your intendedtarget audience. The more appealing the title, themore your ebook will be downloaded. Your ebook needs to have quality content. Youcan write your own content or ask permission touse another author's content. Your ebook will beread more if the content is original. It's important to put your ebook in as many formatsas possible. Most ebook software only allows theebook to be read by certain browers and software....

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"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for. A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain a list of contact people who hold that information. Browse the calendar listings and see if a certain book promotion fits with their plans. Sometimes it might be necessary to tailor a planned event for a particular occasion or holiday. If there is contact information available, make a note of it so you can pitch the appropriate person about your event....

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Nowadays it's no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The author's extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some other author can take advantage of the paper....

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A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. I just wasn't sure the publicist would give him the facts, since said publicist stood to make a lot of money off this author, whether he sold a book or not....

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Have you always wanted to write? Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?" Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time;...

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