E-Marketing Deliverability Issues
Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...
Where: There are 3 places your email can go once you have hit 'send' on your latest e-marketing campaign:
1. The Inbox. Safely delivered (and hopefully read!)
2. Junk Mail Box. This has negative implications on:
a: Brand image
b: Decreased profile
c: Inaccurate campaign reporting
3. Undelivered. (?or are they?)
Why: The 3 main reasons why your statistics show less recipients are opening your campaigns:
Improve Email Deliverability: 15 Tips for Email Marketing Success
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake.
Why you're just not getting through to them
As you probably know, the challenge you are facing is primarily spam filters, electronic and human....
How To Create Gold With Email Promotions - Part 2
Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.
If it's compelling enough it should grab the readers attention and make them want to read further.
Put your reader in the picture!
How do you do this?
Explain how your product will help them to solve a problem.
Don't focus too much on how it's helped you, they don't care about you.
Use sentences like...
Imagine yourself spending less time doing the boring paperwork, and see yourself outside playing with the family in the park....
So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you).
Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings!
For example, you can use your autoresponder to...
1. Send instant information to people who request it;
2. Follow-up automatically with your HOT prospects;
3. Deliver a multi-step course or offer lessons by email;
4. Publish your ezine by broadcasting to your opt-in list;
5. Convert inactive or "dead" leads in your current list;...
Promote Your Web Business With Every Email You Send!
Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime?
Open your favorite HTML editor and design and build your card. Or if you currently use a printed card just copy it. If you lack design and/or HTML skills you can use the handy form below to painlessly create your own card. If you create your own card remember to use absolute paths (full http path) for all your links and images....
An Introduction to Auditing Your Email Audiences
Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility....
Email Aesthetics - APPEARANCE is Everything!
It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS.
Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst....
Proven Techniques For Building A Responsive List
We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.
I'll be the first to break the silence. Below you'll find the proven techniques you need for building a responsive list. In step-by-step format, you'll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!...
Autoresponders - One Simple Trick That Will Improve Your Results
Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered into a database and receive your emails at the intervals you specify when you set up the responder.
This is an extremely powerful marketing techinque as it allows you to send repeated messages to people who have positively displayed their interest in whatever you're promoting....
An autoresponder is an automatic or software-mailing program.
Why would you want that?
Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.
Go to sleep and have a software servant take care of business. Once configured, it will store, send and reply.
That's just great, but is that it? No.
Depending on the price and particular program, autoresponders will vary with respect to function, usability, and features. Free autoresponders are commonly available but can run in advertisements, as well as the information that you wish to send....
Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Perhaps the first word to consider is "Brevity" - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet....
7 Wise Ways to Collect Email Addresses and Build Your Mailing List
=> Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people tooffer up their email address, you`re going to have to offerup an incentive. Nothing works better than something that`scomplimentary (you spell that F-R-E-E). You can give awayno-cost reports, books, software, or even sample pages of abook.
-Word to the Wise: Our Empowerism subscribers usecomplimentary subscriptions to our "Excellence Magazine" andebook giveaways to grow their lists. Works like a charm.
=> Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use tocapture email addresses and build your email listquickly and with ease....
To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages.
One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments.
You can only use it for a maximum of 50 email addresses, a spam precaution....
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