Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. Advice articles first appeared several hundred years ago. Some were submitted to papers and magazines anonymously. The question-and-answer format probably appeared a little bit later. While opinion articles have been around for years, few develop the loyalty and following of advice columns. Test this for yourself by gathering newspapers and magazines from the last several decades....

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"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications Test yourself Newsletter Quiz: Q. Do I need a newsletter? A. Yes, because ? a) my business coach says I need one. b) most speakers have one. c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc....

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Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you're not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn. 1. Who is your target audience? Be sure to identify this early on. Do not make the mistake of thinking that everyone will be interested in your product....

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With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. Are E - Zines loosing their aire of freshness as an outlet for true discussion? I personally subscribe to numerous E-Zines just to see what others are writing about. Most simply circulate the same articles written by a chosen few without writing any original content themselves....

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Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival....

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Now this has been very successful for me? It generates some nice traffic and converts quite a few sales. If you don't mind writing up articles this is definitely something you should consider doing. Even if you're not a writer, once you start it's actually hard to stop. When I first started writing up articles I was a bit frightened? I probably had the same thoughts you're thinking now "What if people don't like what I write". Now I enjoy writing articles! I like seeing that the articles I write help others!...

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If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. This article is about how you build a list of subscribers to your ezine. There are many ways to approach people and ask them to join your list. Because that is what it is all about. Building your list What is already available? Maybe your business exists for some time and you have already customers. Add them to your list. If you have salesmen or - women in your staff (in case part of your business is off-line), ask them about their contacts as well....

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One of the most powerful ways for small businesses to increase sales and keep customers coming back for more is to mail them a newsletter periodically. Why is this such a powerful tool? It's because if done right, a newsletter automatically separates you from the big box stores like Best Buy and Toys 'R Us, and can help you even compete successfully with the giant online retailers like Amazon. com and Overstock. com. How does this work? A newsletter can be one page, printed on both sides or four, six or eight pages, depending on your customers and their interests....

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Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue? A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you. But how can you have such a winning newsletter? #1. Quality Content It doesn't really matter for your readers how professional your newsletter design is, or how long the articles are. They want "quality content"....

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When marketing ezines, most people use sign-up forms or pop-up forms on a current website. This may not be new to most people, but here's another spin on it. In addition to your pop-up or basic sign-up form on your site, why not add a page to your site, with a link on your home page, that does nothing but promote your ezine. You see, many people pass up your subscription form, because they are afraid of SPAM, or they don't know enough about your ezine. Will it interest them? Or, will it just bombard them with more advertising?...

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With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites. If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list: 1. Give away software to ezine subscribers. It givespeople an incentive to want your ezine when they have so many to choose from. 2. Ask for contact information such as a name and email before they are allowed to download your software....

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Welcome to all of you out in netland. If you have been doing any type of "m. arkeing" o. nline at all, then you have heard over and over again the importance of having your own o. pt-in l. ist. Without a doubt, if you don't start and continue to build a solid l. ist, then you fail...period. So with this article, I would like to give you a few ways to add a batch of new s. ubscribers to your l. ist and NOT spend one penny to do so. Lets, get right to it shall we... 1. Give Incentives Give people an incentive to s....

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Here's a big tip - the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about....

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