6 Article Marketing Smarts: How To Get More Reprints And Exposure

 
Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites. To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on....
 

These Four Things Will Make Your Direct Marketing Successful

 
Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each. 1. The Target - This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what you have to sell. These are interested prospects, hopefully, that will want what you have to sell. If this group does not want or need what you have then your target needs changed....
 

Integrity and Marketing - Finding the Right Balance

 
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits. Five common mistakes many people make are; 1. Talking too much. Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems. 2. Not listening. All good marketers have exceptional listening skills....
 

7 Tips to Grab New Clients

 
As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business? Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal and New York Times. Yet online articles have a distinct advantage in that they are searchable by keywords. This means prospects using keywords matching your area of expertise can be taken to your website within seconds....
 

Funnel Your Way to Marketing Success

 
Cat Fancy magazine, ESPN, and the Oxygen website each target a specific segment of the market: cat lovers, sports enthusiasts, and women, respectively. Next, we narrow the target audience further into niche or specialty markets. Harley Davidson, Barbie, and Macintosh computers each appeal to a specialty area of the market. The bottom of the funnel is the customized or one-to-one area of the funnel. The consumer being on a first-name basis with the product or service provider often characterizes these markets....
 

Where to Look for New Donors for Your Fundraising Letter Appeals

 
Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking. 1. Friends of current supporters The first place to look is friends, family and colleagues of your current supporters. The odds are good that your most generous and faithful donors have friends or co-workers or family members who will want to support your cause as well. 2. Clients Another source of new donors is your clients, the people that your organization serves. Naturally, if your clients are homeless or poor, they are not prospects for donor appeal letters....
 

Trade Show Events - Do's and Don'ts

 
You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later. Trade shows have been an excellent forum for generating awareness of the products and services of a company as well as generating leads in the short run. If you are an entrepreneur or a sales professional entrusted with the task of participating in a trade show, you should consider two major points while choosing the perfect trade show booth: Location and neighbourhood....
 

The Truth About The Fallacy Of 7

 
Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well - known and respected leader in the information marketing business. Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the power of the written and spoken word to grow your business....
 

Developing the Unique Selling Proposition

 
The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the USP can be an overt statement or implied through different marketing mechanisms. This is all wonderful theory but how does one create and apply the USP?...
 

For Ongoing Success, Make Marketing a Habit

 
Make Marketing a Must, Not a Maybe When business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips: 1. Make time for marketing: In your calendar, schedule time each week for your marketing and sales activities....
 

An Internet Marketing Strategy that Works

 
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them. Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers....
 

Marketing Messages: Your 10 Most Important Business Principles

 
As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking. No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience. That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts will be too diffuse to really grab the attention of your intended ideal clients. Your 10 Most Important Business Principles inform, expand, and provide clarity for your business vision....
 

How to Get a 100% Return on Your Marketing Investment Guaranteed!

 
One of the most effective ways to market your products/servicesis to create strategic alliances. Strategic alliances arepartnerships with companies who sell to a client base similarto yours but they sell different products/services. The ideais to find partners whose clients may also be interested in your products/services. Many times people will casually agree to spread the word abouteach other's products/services. This is the idea of 'you sendme clients and I will send you clients.' This isn't veryeffective for the following reasons: 1....
 
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