5 Tips to Grow Your Business Globally

 
Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets: Revise your pricing strategy to suit local purchasing power. I like using this example: Microsoft is having a difficult time getting Mainland Chinese computer users to use their operating system and Office products....
 

Direct Mail Marketing Generates Sales Leads: Heres How

 
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that . . ."), showing your prospect that you know about him by name and understand his business in particular. 2. Cost effective Advertising by its very nature is expensive....
 

Direct Marketing Puts Information In The Buyer's Hands

 
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right. In today's worldwide marketplace, direct marketing takes on many different shapes and sizes....
 

Optimizing Your Email Marketing

 
Email Campaigns Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis. Most regular internet users have an email address. Now that access to the Internet is available on PDAs and mobile phones, people can literally be reached anytime and anywhere....
 

Online Mentorship Programs: Cash in on Your Expertise

 
Whether you're a former retail store owner known for yourcreativity, a championship bridge player, or apsychotherapist with a long current waiting list foropenings, if you possess expertise that makes colleaguesand aficionados want your pearls of wisdom, you can createa new income stream with an online mentorship program. Such a program charges a fee for people to sit at your feetand learn from you. The program would have a special focus(not for everyone) and offer information, resources, advice, insider tips and problem solving....
 

Effective List Management Can Save You Big

 
Let's talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists. You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid for the postage with no possibility of getting a response....
 

Plant a Seed and Watch Your Business Grow

 
Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growing this spring, why not start your business growing too?...
 

Eliminate Your Competitors With 2 Simple Steps

 
In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve. Not only can competitors out-market you and steal your valuable prospects and customers, they can put you out of business if you're not careful. Trying to fight back by out-marketing your competitors can not only get expensive, it can be frustrating. But there is another solution. Eliminating your competitors is the easiest way to increase your chances of business success....
 

Ten Ways to Market Your Business by Doing What You Love To Do

 
Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from you again or they will refer you to others. Think about the kinds of things you enjoy doing and then use those activities in your marketing efforts....
 

Mission Statement Impossible

 
Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN. Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides you an endless source of fuel so you can thrive in your business. Beware of the well-intentioned imposter called "the mission statement." Should you choose to accept this mission... this article will self-destruct in......
 

What Your Customers Want

 
Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble. I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer. Marketers have the objectivity to look at the marketplace, see through the consumer's self-deception and discern the answer to a tough question that requires some serious analysis....
 

Spike TV - Know Your Audience

 
What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want. In one week of watching Spike TV you can expect to see poker, ultimate fighting, demolition derbies, cop shows, kung fu movies, school bus figure eight racing, pyrotechnic explosions, Klingons, customized cars, Chairman Tamori, giant rubber bands, sports superstars, Captain James T....
 

Marketing: Are You Focused?

 
In early 1992, President George H. W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term. Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent "owned" foreign policy. There was no way to successfully attack him on that front. So what did the Governor's campaign do?...
 
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