A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.
1. What are the benefits you offer?
2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net Profits, Increased Sales, Lower Costs, Knowledge, Self Actualisation, Social Status, Riches, Popularity, Self Expression, Acceptance, Prestige, Success, Pleasure, or a combination of a few of these?...
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.
Interruption marketing does just that. It interrupts you, and steals your time.
And it is the darling of mass marketing, which is the child of the mass media, which was born in the 19th century with large circulation newspapers, and thrived in the 20th with radio, TV, and the international media....
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it's hard to see why this form of marketing is not more widely used....
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly do you know why they are loyal customers?
Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one.
Think about your business as having a bucket of customers. The customers you lose leak out a hole in the bottom of the bucket. Understanding how big the hole is for your business is the crucial first step to improving your customer loyalty....
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.
There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed....
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.The image on the front of your postcard should be simple, but attractive. I? ve found that brightly colored cards pull a better response than dark, moody cards. Save your artistic angst for some other medium. You should also create an image that? s easily comprehended. Why? Because your recipients will only give your cards a one - or two-second glance before deciding to keep them or throw them away....
Marketing Your Franchise Online
Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.
1. Design a very simple web site.
I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you insist on having a visually attractive web site, go ahead and maintain it. Please consider, however, building a partner web site that contains mostly text and no flash programming (i. e....
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications and utilizing goodie bags.
What is Brainstorming?...
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.
Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.
If you're not familiar with Affiliate marketing, let me quickly explain.
An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers to the Merchant....
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.
Say thank you
Everyone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took the time to write it personally....
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:
Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really nice project. This defeats the whole purpose. Every job, no matter how big or how small should get a job sign....
I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution.
I suppose the first thing I can tell you is that you should write the way you talk, unless, of course, you talk in halting sentences punctuated with "ya knows" and "like, you know what I mean?" And if you usually write fundraising letters that are signed by someone else, your executive director, for example, then you need to write the way that person speaks.
The secret to sounding personal and conversational on paper is to imaging that you are actually having a conversation with your donor....
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different. Dare yourself to be different in promoting yourself, your services or your products. It doesn't matter if you are an employee, independent professional, student, or executive, being different pays off....
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