7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.
The following 7 tips will help you get the maximum response from postcards at the lowest cost.
Tip 1: Focus on the Mailing List
Make sure your postcards go to prospects likely to be interested in your offer ...and who also have a proven history of acting on offers that interest them.
For example, send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer....
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.
I mean, I write, communicate and persuade using words for a living? but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.
--- In A Word
One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product....
Create A Business Card That Sells and is Effective
Why does your business need a business card?
Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.
Create a business card that conveys a sense that you are by your name, name of the business, description of your business and other contact information so that they remember you....
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?
Perhaps that sounds crazy. Well, here's the info...
But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!
Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to.
Take this real life example:
An online publisher named Alex was just about to launch an information product revealing psychological sales tactics....
2 Step Marketing
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.
It was extremely hard to read, so hard in fact that I threw it away.
Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card....
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." - Statement on Jeep Web site
Jeep's marketing campaign for its Grand Cherokee, Liberty and Wrangler lines has a lot of existing and potential owners wondering what "Trail Rated"...
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?
The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering.
Today, the Internet offers the consumer a pure, unadulterated and convenient environment for buying goods, services, bill paying and browsing....
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.
Determine where your business is currently
Determine where you want to be
Know who your market is and/or needs to be
Identify what is important to your clients
Identify and evaluate threats and opportunities....
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.
Whatever your position on having a corporate mission statement, you should know that your image is tied to your mission. And companies that don't have a clearly defined image usually don't have a mission statement. All success-bound companies need one, if for no other purpose than to stay focused on your core competencies, the very reason you're in business in the first place....
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of contacts with other people not only increases the number of acquaintances and friends you have it also practically guarantees success.
It is well known fact that networking is a very important part of business whether it is done for finding more business deals or finding cheaper products or for enjoying exchanging goods and services without money or simply to build networks....
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. If you don't have your customer's email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter - maybe a free gift or a small discount or even a prize draw they can be entered into.
Use your newsletter to let customers know about sales in advance, extend special invitations to past customers only and open the store during non-regular hours....
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
You've just cleaned out the attic and straightened up the garage. You've identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don't want to post the information on eBay. What to do? You create a classified ad!...
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?
Database Marketing is the gathering and storing of specific information about your prospects or customers.
This information is usually stored in a database program on your computer.
You would then use the information to market and advertise to them.
It can save you time and money because you can target your promotional efforts to your best prospects or customers.
The Types Of Information To Collect
The information will vary depending on the product or service you'reselling....
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