Do You Know Where Your Email Address is Today?

 
Having people go to your website is not always easy: remind them with a special business card. Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If you have gained their interest, people want to know more about what you do. What better way to tell them about you than through your....
 

How to Add Warmth, Color & Texture to Your Advertisements

 
"?A powerful agent is the right word?" --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed? or to fail? based on the words you choose to represent your products, services, and yourself in your ads. You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy....
 

Turbocharge New Sales with a Marketing Database

 
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you've got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved referrals and for the next sale....
 

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

 
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Although direct marketing can be overlooked by many businesses, here are statistics proving the effectiveness of direct mail campaigns over the years....
 

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

 
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation. If you don't have a site you can still make some money with this email so read on. First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email....
 

Trade Show Promotions That Are Memorable

 
If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate. Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event....
 

A Perfect Partnership for Business

 
Sponsorship can open cost-effective doors to target markets, and media that you or they may not be able to access on their own. It also creates an incredible opportunity for your business to boost an awareness of social issues that match your values and goals as an organization. This leads to a valuable and exciting exercise for your company. Make a list of the values of your organization, as well as a list of the things that your organization does better than anyone else. Studying these two lists will lead you to the best organization with which you partner....
 

10 Steps to a Great Newsletter

 
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1) Define Your Audience -- Who are you publishing for? Clients (customers) - present, past and prospective? Employees? Your audience will define your content. 2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve. 3) Plan Content -- What interests your audience? Build your newsletter around whatever that is....
 

Trade Shows Are Not a Waste!

 
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers. But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time....
 

One-A-Day Marketing Vitamins

 
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one. Below is my list of 20 marketing vitamins that you should choose from daily over the next month. 1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide. 2. Call a customer at random just to thank him for the business he has given you....
 

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

 
Gain the exposure you need to succeed with these ten tips: 1. Present yourself as a specialist and/or an authority in your field. Identify where you excel and use your skills, core competencies, knowledge and experience to become a valuable resource. 2. Be clear on the services you provide, the target markets you serve and the kind of results you can deliver. Create an effective oral introductory message and printed business card that clearly provides this information. 3. Demonstrate confidence....
 

Second Dose Of Marketing Vitamins

 
Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear. 1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in your life. 2. Hold a monthly session with employees or associates to discuss marketing strategy and to solicit marketing ideas. Ask employees about what is happening in the field. Your customers often have the best new product and service ideas....
 

Fundraising Letter Envelopes: How To Make Them Irresistible

 
Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes. Hint at the contents A #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, "A Special Gift for you inside . . ." Demonstrate exclusivity A 6 x 9 envelope for Nature Conservancy shows wetlands, forests and coastlines and bears this teaser headline: "...
 
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