Direct Mail Offers: Eight Steps to Making them Effective

 
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price" is an example of an offer. To be effective, your offers must pass eight tests. Test 1. Is your offer specific? "Visit our website for more information" is not an offer. Your offer must be specific and tangible....
 

Mortgage Broker Marketing - Sell Problems, Not Solutions

 
Are your marketing messages to Realtors® guilty of these promises? - To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all buyers through a diversity of programs? Guess what? Realtors® have heard this before. So much so, that they've become immune to listening. Your message is competing with other similar messages and getting lost in the noise....
 

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift

 
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. 1. It's all about you....
 

Psychology of Setting Prices

 
Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality. The science of pricing is an art in itself. Rounding off the figures may be good for basic math but never in business....
 

The Secrets of?

 
A lot of advertising and mailings promise to reveal the secrets of something. Most of this kind of mailings deal with search engine optimization. They promise to know how to achieve a high ranking at Google. They tell the readers that they have a special access to Google or that they have cracked the algorithm how Google ranks websites. Secrets are always exciting! People are attracted easily by secrets. There is something special with them. Cracking the secrets of the Google algorithm seems to be a mystery like finding the Holy Grail....
 

The Added Effectiveness of Promotional Products in Your Marketing Plan

 
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free rinse is actually spot-free, Im pretty happy....
 

Direct Mail Response Rates Mislead if You are Careless

 
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much. Direct mail results only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That's it. They don't tell you if you broke even. If you made a profit. Or if the sales people who followed up on the leads closed any sales. Response rates are misleading if you read them incorrectly....
 

Improving Lead Generating and Conversation Rates: Think Like a Farmer

 
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week. Both businesses were spending a lot of money to get attention but weren't converting this attention to leads....
 

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

 
What is a Joint Venture? A joint venture is an agreement in which two or morebusinesses work on a project for a set period of time. Joint ventures can be long-term, like promoting aproduct together, or some can be short-term, likebartering (trading) products and services. Joint venture ideas are virtually endless. Here are 50 Benefits Of Joint Venture Marketing: 1. You can build long lasting business relationships. 2. You can increase your credibility by teaming upwith other reputable, branded businesses....
 

Directional (Not Direct) Marketing

 
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes. While that's pretty much conventional wisdom, an interesting conclusion one can make is this: You only have thirty minutes to compel visitors to take some kind of action....
 

How to Run a Successful News Release Program

 
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards. Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising. 1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined....
 

50 Unbelievable Benefits Of Joint Venture Marketing

 
What Is A Joint Venture? A joint venture is an agreement in which two ormore businesses work on a project for a set periodof time. Joint ventures can be long-term, likepromoting a product together, or some can beshort-term, like bartering (trading) products andservices. Joint venture ideas are virtually endless. The Benefits Of Joint Venture Marketing 1. You can build long lasting business relationships. 2. You can increase your credibility by teaming up with other reputable, branded businesses....
 

Marketing The Real You

 
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom salespeople, product spokespersons in the media, and hucksters on street corners. What we see demonstrated there is artificial enthusiasm, manipulative use of language, feigned interest, and in some cases outright deception....
 
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