Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization.
Many non-profit organizations believe their programs will sell themselves based on their inherent worth....
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta. The concert itself was nothing short of amazing. Prince is a master musician who really knows how to play to his audience - and play his audience. Of course, marketing concepts and lessons to be learned are never far from my mind - and this concert was no exception....
Give me a Referral any Day - the Power of Networking
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages - a pristine copy that never sees the light of day - but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people....
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services.
Most brochure printing companies do other types of printing as well. The range of services available within a company that prints brochures is quite broad. The process of finding the right company that meets the requirements of your job is an easy step-by-step process....
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way.
For instance, I've done an informal survey to see if business owners understand the jargonistic tag line, "CRM software for small business." Nope! Most aren't even surewhat "customer relationship management" really means. But if you write, "Close sales faster and improve customer loyalty through customer relationship management (CRM) software for small business," you'll earn greater comprehension, without alienating those who already knowthe shorthand....
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely.
That's why I'm surprised when I come across companies selling complex products or services that fail to accurately track their lead sources -- arguably one of the most important pieces in the performance metrics puzzle.
Every lead has a "...
Building Credibility for Your Business
Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each item from 1 to 5. 1 = low/bad. 3 = not good, not bad, just OK. 5 = high/great.
1. Your History. What's the word on the street about your company? Do you have a reputation of doing good work or one of shoddy quality and service?...
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.
Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. Lanyards are cheap to source, and can be customised to a client's particular requirements, with Pantone colour matching for material and print, and a host of optional features and fittings - such as safety breakaway, mobile phone fittings, water bottle holders etc.
Instead of bring disposed of before the event is even over, lanyards are particulary sought after, and kept for use after the event, as a neck strap for a id tag, or security pass holder....
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market.
But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?
The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate....
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you.
What we are about to discuss applies to every business large or small and in every industry....
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.
To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be easy for them to understand without having to study it....
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.
In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.
Each team had to contact vendors, secure inventory, and most importantly, attract qualified prospects to generate the maximum profits....
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.
This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively.
Promotional magnets also have an uncanny way of attaching themselves to high profile, metal office furniture....
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