The Lone Wolf is Blind

 
When Advertising, it's not always better to be the lone wolf. Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don't see any competitors at all, there may be a good reason for it. Don't think for one moment that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are slim you'd be the first person to pioneer this advertising path....
 

The Exiler

 
THE EXILER (your search for true brand attributes ends here!) With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveys When the customers choose to buy a product they look only into very few features of product / service which are vital for their selection....
 

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

 
Secret #4 - Get very comfortable asking for payment One of the easiest ways to set this up is to have very clearexplanations in your intake forms about how payment works. It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that "no one leaves without leaving their payment." A significant part of this is having the words to say. For example, when a client tells me they left their wallet, purse or checkbook in the car, I respond with "That's OK, I'll wait for you to go out and get it and comeback in....
 

What Is Better Than FREE?

 
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE? I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is. So what is with the headline of this article? What is better than FREE? Well before I explain, let's recap a little first. FREE is the most powerful word in marketing and advertising world because at its very heart lies the secret of 'risk reversal'. If you recall, in the previous article I was encouraging you to make your offer as close to risk-free as possible....
 

How to Up-Sell Change

 
As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too busy. Activity traps, inertia, disinterest, ambivalence, fear? people fabricate (consciously or unconsciously) lots of reasons to avoid making change. This is a frequent organizational dilemma: a needed change stalls before you even get started....
 

Packaging Made Frozen TV Dinners Possible

 
I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV dinner was first introduced in the. (turkey with corn bread dressing and gravy, sweet potatoes and buttered peas - sold for about $1 apiece and could be cooked in 25 minutes at 425 degrees....
 

10 Reasons Why Businesses Fail at Marketing.

 
1) They don't fully understand it. Perception: Marketing is advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth. Word-of-mouth is the best way to get business and savvy marketing helps create it. So, you can't sit back and hope for customers. You must be proactive. _______________________________________________________________________ 3) They think they can't afford it....
 

How Important is Your Marketing?

 
Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services. Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message....
 

The Testimonial Writing Machine

 
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to them as well. I accidentally stumbled on a way to get clients to systematically write testimonials. And, I found that this method actually produced far better, results oriented, copy than anything I had done on my own in the past....
 

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2

 
As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients. However, if you are convinced you need to advertise or have a reason to believe that your ads will be effective as a method of marketing your practice, here are 6 tips that will help you maximize the results you will get from your financial investment....
 

Marketing - The One Marketeer

 
I'm regularly asked to speak to people, that have eitherjust started a business or have been going for some time. Somany of these people are absolutely brilliant at working "intheir business" but not so good at working "on theirbusiness" In other words; they're good at making the productor providing the service but they're not so good at findingnew customers and generating more sales. Like them, you may not be too keen on making cold calls andselling your product or service but you DO need newcustomers and lots of them....
 

Creative Online Marketing For Salespeople and Business Professionals

 
New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services? Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. The problem is, when you're new to the sales field, this is time consuming....
 

Lack Of Business Isnt Always The Problem

 
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. There are many reasons why a professional services business might not be earning enough, but they typically fall into four categories: not enough revenue, not enough profit, not enough customers, or not enough time....
 
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