Hey, using eBooks, eReports and eCourses is a fantastic way to build a list.
You can use these things as an "incentive" for joining your affiliate program, as a "thank you" for visiting your site, a "bonus" when someone purchases a product/service from you. The possibilities are endless!!
Many eBusiness people use them, however, some are making TWO HUGE MISTAKES when they do use them. Here is what they do...
1. They upload these things to their site and publish the download link WITHOUT capturing an email address and name.
The WHOLE POINT of using this "stuff" is to build a list. YOU CAN'T MARKET TO A GHOST!!! Instead of uploading your items to your server and just publishing the download link, work smarter... Set yourself up with a mini-site where you can direct people to and for the PRICE of their email address and name, they can have the download link sent to them.
NOW you have a warm body to market to AND you know what they are interested in.
2. They don't take advantage of customizing eBooks, etc with THEIR OWN links.
You want your marketing efforts to pay off for YOU. If you are giving away an eBook with someone else's links in it then all your marketing is paying off for the person whose links are inside. WHY ARE YOU DOING THAT??
There are tons of people out there falling into that trap. However, right now YOU'RE my concern. If they want to not bother spending a little extra and purchase a customization license that's their downfall. Actually, we want those people because if they distribute our eBook with our links inside, great...they are marketing for us.
But YOU..no, no, no my friend. You are into working smarter...not harder. So ensure that if there is a customization license and if you can afford it, then upgrade to it. Get your links, site name, url and in some cases ads in the books, courses and reports you are giving away.
THEN encourage those who do request your reports, etc to give them away to their networks, downlines and associates. Your links and info are laced within and when people open it they see YOU and THAT'S WHAT YOU WANT ;o)
Here are two products which have customization licenses available, which won't break the bank.
Viral marketing is the most cost effective marketing tool we have. An eBook or eCourse laced with your links inside can end up in more places than you could dream possible, and of course reach on your own.
Use viral marketing to its FULLEST and get it pulling for you and your ebusiness ;o)