Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk. Confirm arrangements. Mistakes happen and you don't want them to happen to you. One or two days before you're slated to speak, confirm the date, time, place, and your audiovisual needs. Toastmaster's International says you should visit the site beforehand....

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Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe....

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Book signings can be held almost anywhere. Is your book about gardening, nutrition, or money? Why not have an event at a large garden supply outlet, a spa, or a banking institution? Are you writing about an exciting period of music or interesting musicians? Then consider one of the big local music stores for the seminar. On the other hand, if you're a speaker or professional seminar leader, why not sign your books in a nearby bookstore in addition to selling them at the back of the room when you give your next presentation?...

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Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. But, before approaching an agent to represent you, you should finalize the presentation of your book. Agents don't have time to waste dealing with publishing 'wannabees' who don't have, and may never have, a concrete project to represent. To busy agents, dreams don't make it. If you approach an agent before you're prepared, you may never be able to contact them again....

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Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. You may choose the traditional route--to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing. Will you be successful in this arena if you know nothing? A little something? Use these 10 questions as a guide to know what book you'll want to investigate and invest in to widen your selling success. 1....

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Think of Your Promotion Time and Budget Most one or two-book authors don't have a large marketing budget. Marketing their speaking leaves them little time to write and promote their books. Marketing experts say do five things a day, six days a week, which sounds pretty doable. When I followed this advice and not much happened, I turned to the net. Always ask yourself "Is this time, money and effort bringing me the sales I want?" Aren't sales what we should count? Before the sales roll in however, you need to create a foundation--"a marketing plan"--of what you want to promote, what money you want to make from it monthly, how much time you are willing to give it, and how you will get the word out to your target audience....

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A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan. The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn't it? That's where people buy books don't they? It's true that making your book available to the general public through bookstores is a very vital component of your marketing plan. However, it is just that -- one single component of your plan....

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Francine Silverman. Book Marketing from A-Z (InfinityPublishing. com, 2005). Trade paperback. 400 pages. $18.95 US. For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don't have the resources to commit to marketing their titles....

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Hi Noel, I absolutely love your website, As an MS sufferer I intend to buy your book and get "Back onto my feet." My motto this year is, "Again Alive In 2005!" I have published a book also. It is not specifically about Multiple Sclerosis, although one of the characters in "FSBO" does have this "Dread Disease." I have had experience with attempting to bring a needed medical mechanical device to acceptance by the medical community and after 7 (seven) years (the last time) of frustration, I finally went broke....

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For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. So how do you get this virus, and how do you make it work? Simple, the virus comes with marketing - the kind of marketing that you need to do yourself. You can't rely on publishers or publicists. If you are an unknown or if you work with a small, independent publisher, as I did with my first novel, The League, you will need to carry much of the workload in getting your name and your product recognized....

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Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. So much effort has gone into publishing it; can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help. Why not orchestrate a publicity-generating event such as a book signing with a mini-seminar, discussion, or reading where you can autograph your book?...

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Unfortunately, those traditional book store sales aren't always "sold". The books might be returned over and over again. That's the sad reality of the book retail industry. Your book's fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale - where sales of 25,000 copies and more are not uncommon. Here are 19 Book Marketing strategies that will help you acquire those sales: 1. Write your book for a very broad market - nonfiction works best....

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How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished? Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Six Steps to Build your Book's Bullet Proof "Tell and Sell" Part one of this article is available at www. bookcoaching. com/freearticles/article-184.shtml or article-184@bookcoaching....

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