Brainstorming Techniques as New Product Development Strategies

 
When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications and utilizing goodie bags. What is Brainstorming?...
 

Niche Marketing: The Affiliate Angle

 
If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started. Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business. If you're not familiar with Affiliate marketing, let me quickly explain. An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers to the Merchant....
 

Build Relationships

 
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers. Say thank you Everyone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes that we read them first and value them because we know you took the time to write it personally....
 

4 Steps To Increase Your Job Sign Marketing

 
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing: Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really nice project. This defeats the whole purpose. Every job, no matter how big or how small should get a job sign....
 

I am doing what you do, sitting at my computer, trying to get my thoughts out of my head and into a written form that will help you make a decision. In this particular case, I am trying to write a few intelligent remarks about sounding conversational on paper. You know, how to write a fundraising letter that sounds like it came from the mind of a person and not an institution.

 
I suppose the first thing I can tell you is that you should write the way you talk, unless, of course, you talk in halting sentences punctuated with "ya knows" and "like, you know what I mean?" And if you usually write fundraising letters that are signed by someone else, your executive director, for example, then you need to write the way that person speaks. The secret to sounding personal and conversational on paper is to imaging that you are actually having a conversation with your donor....
 

The Dare-To-Be-Different In Marketing Checklist

 
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different. Dare yourself to be different in promoting yourself, your services or your products. It doesn't matter if you are an employee, independent professional, student, or executive, being different pays off....
 

7 Tips for Successful Postcard Marketing

 
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost. Tip 1: Focus on the Mailing List Make sure your postcards go to prospects likely to be interested in your offer ...and who also have a proven history of acting on offers that interest them. For example, send them to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer....
 

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

 
Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. I mean, I write, communicate and persuade using words for a living? but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning. --- In A Word One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product....
 

Create A Business Card That Sells and is Effective

 
Why does your business need a business card? Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others. Create a business card that conveys a sense that you are by your name, name of the business, description of your business and other contact information so that they remember you....
 

How To Get Celebrities To Endorse YOUR Product

 
How would you like celebrities to endorse your product? Perhaps that sounds crazy. Well, here's the info... But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise! Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who your target market look up to. Take this real life example: An online publisher named Alex was just about to launch an information product revealing psychological sales tactics....
 

2 Step Marketing

 
Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to read, so hard in fact that I threw it away. Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card....
 

Is Your 4X4 Trail Rated?

 
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." - Statement on Jeep Web site Jeep's marketing campaign for its Grand Cherokee, Liberty and Wrangler lines has a lot of existing and potential owners wondering what "Trail Rated"...
 

Has the Internet Killed Off the Direct Mail Baron?

 
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing? The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering. Today, the Internet offers the consumer a pure, unadulterated and convenient environment for buying goods, services, bill paying and browsing....
 
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