What You Must Know When Marketing Your Business

 
Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business. Determine where your business is currently Determine where you want to be Know who your market is and/or needs to be Identify what is important to your clients Identify and evaluate threats and opportunities....
 

Mission Position

 
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your position on having a corporate mission statement, you should know that your image is tied to your mission. And companies that don't have a clearly defined image usually don't have a mission statement. All success-bound companies need one, if for no other purpose than to stay focused on your core competencies, the very reason you're in business in the first place....
 

Build Lifelong Networks With Your Own Barter Group

 
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of contacts with other people not only increases the number of acquaintances and friends you have it also practically guarantees success. It is well known fact that networking is a very important part of business whether it is done for finding more business deals or finding cheaper products or for enjoying exchanging goods and services without money or simply to build networks....
 

Unique Marketing Ideas That Generate Cash!

 
First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter - use email. If you don't have your customer's email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter - maybe a free gift or a small discount or even a prize draw they can be entered into. Use your newsletter to let customers know about sales in advance, extend special invitations to past customers only and open the store during non-regular hours....
 

5 Print Ad Essentials!

 
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed. You've just cleaned out the attic and straightened up the garage. You've identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don't want to post the information on eBay. What to do? You create a classified ad!...
 

Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing

 
What is database marketing? Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers. The Types Of Information To Collect The information will vary depending on the product or service you'reselling....
 

Do You Know Where Your Email Address is Today?

 
Having people go to your website is not always easy: remind them with a special business card. Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If you have gained their interest, people want to know more about what you do. What better way to tell them about you than through your....
 

How to Add Warmth, Color & Texture to Your Advertisements

 
"?A powerful agent is the right word?" --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed? or to fail? based on the words you choose to represent your products, services, and yourself in your ads. You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy....
 

Turbocharge New Sales with a Marketing Database

 
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you've got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as the obvious expert and ask for your deserved referrals and for the next sale....
 

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

 
Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The answers to these questions hold a wealth of information for you. Although direct marketing can be overlooked by many businesses, here are statistics proving the effectiveness of direct mail campaigns over the years....
 

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

 
This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business. It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation. If you don't have a site you can still make some money with this email so read on. First, make sure that you get the email address of every client you do business with. When you close a loan send the client a simple email....
 

Trade Show Promotions That Are Memorable

 
If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate. Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event....
 

A Perfect Partnership for Business

 
Sponsorship can open cost-effective doors to target markets, and media that you or they may not be able to access on their own. It also creates an incredible opportunity for your business to boost an awareness of social issues that match your values and goals as an organization. This leads to a valuable and exciting exercise for your company. Make a list of the values of your organization, as well as a list of the things that your organization does better than anyone else. Studying these two lists will lead you to the best organization with which you partner....
 
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