Improving Lead Generating and Conversation Rates: Think Like a Farmer

 
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week. Both businesses were spending a lot of money to get attention but weren't converting this attention to leads....
 

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

 
What is a Joint Venture? A joint venture is an agreement in which two or morebusinesses work on a project for a set period of time. Joint ventures can be long-term, like promoting aproduct together, or some can be short-term, likebartering (trading) products and services. Joint venture ideas are virtually endless. Here are 50 Benefits Of Joint Venture Marketing: 1. You can build long lasting business relationships. 2. You can increase your credibility by teaming upwith other reputable, branded businesses....
 

Directional (Not Direct) Marketing

 
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes. While that's pretty much conventional wisdom, an interesting conclusion one can make is this: You only have thirty minutes to compel visitors to take some kind of action....
 

How to Run a Successful News Release Program

 
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards. Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising. 1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined....
 

50 Unbelievable Benefits Of Joint Venture Marketing

 
What Is A Joint Venture? A joint venture is an agreement in which two ormore businesses work on a project for a set periodof time. Joint ventures can be long-term, likepromoting a product together, or some can beshort-term, like bartering (trading) products andservices. Joint venture ideas are virtually endless. The Benefits Of Joint Venture Marketing 1. You can build long lasting business relationships. 2. You can increase your credibility by teaming up with other reputable, branded businesses....
 

Marketing The Real You

 
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that? I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom salespeople, product spokespersons in the media, and hucksters on street corners. What we see demonstrated there is artificial enthusiasm, manipulative use of language, feigned interest, and in some cases outright deception....
 

Non-Profit Success Requires Ongoing Marketing

 
In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Many non-profit organizations believe their programs will sell themselves based on their inherent worth....
 

How Prince Connects With His Target Market!

 
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta. The concert itself was nothing short of amazing. Prince is a master musician who really knows how to play to his audience - and play his audience. Of course, marketing concepts and lessons to be learned are never far from my mind - and this concert was no exception....
 

Give me a Referral any Day - the Power of Networking

 
I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the first time in some years I nearly reached for the Yellow Pages - a pristine copy that never sees the light of day - but sense prevailed and I consulted my wife. She rang her friend who works in a local hospital. They have an internal communication system for the employees to ask questions or post messages and within 30 minutes we had the choice of three prospective service engineers and one name had been suggested by three separate people....
 

Finding a Brochure Printing Company

 
A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services. Most brochure printing companies do other types of printing as well. The range of services available within a company that prints brochures is quite broad. The process of finding the right company that meets the requirements of your job is an easy step-by-step process....
 

Top Web Site Blunders by Coaches, Consultants and Experts

 
Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way. For instance, I've done an informal survey to see if business owners understand the jargonistic tag line, "CRM software for small business." Nope! Most aren't even surewhat "customer relationship management" really means. But if you write, "Close sales faster and improve customer loyalty through customer relationship management (CRM) software for small business," you'll earn greater comprehension, without alienating those who already knowthe shorthand....
 

Where Are Your Leads Coming From?

 
Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely. That's why I'm surprised when I come across companies selling complex products or services that fail to accurately track their lead sources -- arguably one of the most important pieces in the performance metrics puzzle. Every lead has a "...
 

Building Credibility for Your Business

 
Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each item from 1 to 5. 1 = low/bad. 3 = not good, not bad, just OK. 5 = high/great. 1. Your History. What's the word on the street about your company? Do you have a reputation of doing good work or one of shoddy quality and service?...
 
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