Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

 
Lanyards are fast becoming the new "must have" promotional item. Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. Lanyards are cheap to source, and can be customised to a client's particular requirements, with Pantone colour matching for material and print, and a host of optional features and fittings - such as safety breakaway, mobile phone fittings, water bottle holders etc. Instead of bring disposed of before the event is even over, lanyards are particulary sought after, and kept for use after the event, as a neck strap for a id tag, or security pass holder....
 

How to Successfully Promote your Business to an International Audience

 
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd? The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate....
 

Do this One Thing and Beat 85% of Your Competition!

 
Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you. What we are about to discuss applies to every business large or small and in every industry....
 

Creating Great Charts for Persuasive Trade Show Presentations

 
A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can. To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be easy for them to understand without having to study it....
 

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

 
The highly entertaining Donald Trump's search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy. In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale. Each team had to contact vendors, secure inventory, and most importantly, attract qualified prospects to generate the maximum profits....
 

Promotional Magnets: Promotion that Sticks

 
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live. This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively. Promotional magnets also have an uncanny way of attaching themselves to high profile, metal office furniture....
 

The Lone Wolf is Blind

 
When Advertising, it's not always better to be the lone wolf. Before using a certain medium to advertise, consider those that went before you. If you are thinking of advertising in a newspaper for example, consider how many of your competitors are in the same paper. If you don't see any competitors at all, there may be a good reason for it. Don't think for one moment that your the first guy to think of using this particular medium to advertise. It is remotely possible you are but chances are slim you'd be the first person to pioneer this advertising path....
 

The Exiler

 
THE EXILER (your search for true brand attributes ends here!) With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior of customers or extensive surveys When the customers choose to buy a product they look only into very few features of product / service which are vital for their selection....
 

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

 
Secret #4 - Get very comfortable asking for payment One of the easiest ways to set this up is to have very clearexplanations in your intake forms about how payment works. It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that "no one leaves without leaving their payment." A significant part of this is having the words to say. For example, when a client tells me they left their wallet, purse or checkbook in the car, I respond with "That's OK, I'll wait for you to go out and get it and comeback in....
 

What Is Better Than FREE?

 
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE? I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is. So what is with the headline of this article? What is better than FREE? Well before I explain, let's recap a little first. FREE is the most powerful word in marketing and advertising world because at its very heart lies the secret of 'risk reversal'. If you recall, in the previous article I was encouraging you to make your offer as close to risk-free as possible....
 

How to Up-Sell Change

 
As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too busy. Activity traps, inertia, disinterest, ambivalence, fear? people fabricate (consciously or unconsciously) lots of reasons to avoid making change. This is a frequent organizational dilemma: a needed change stalls before you even get started....
 

Packaging Made Frozen TV Dinners Possible

 
I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV dinner was first introduced in the. (turkey with corn bread dressing and gravy, sweet potatoes and buttered peas - sold for about $1 apiece and could be cooked in 25 minutes at 425 degrees....
 

10 Reasons Why Businesses Fail at Marketing.

 
1) They don't fully understand it. Perception: Marketing is advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth. Word-of-mouth is the best way to get business and savvy marketing helps create it. So, you can't sit back and hope for customers. You must be proactive. _______________________________________________________________________ 3) They think they can't afford it....
 
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