Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how is it that out of the thousands of mysteries published each year, some become best-sellers while others never get past the publisher's front door? The answer is simple - promotion. Strategy is Key Many authors are so confident that their book will sell itself, but unfortunately, that simply isn't the case....

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Anyway, this morning I started to worry about what to wear. What to wear? Not typically a subject I get too concerned about? I looked in the closet and sighed. What do "authors" wear? Black turtlenecks and corduroys? Heck no, not for May. A plaid wool shirt and a pipe to chew on? Nope. It's spring, for goodness sakes! So, I settled on a long-sleeved black button down shirt and camel-colored Dockers. I even took out the tooth-whitening paraphernalia last night. Me? Worried about white teeth?...

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Some of us write simply because we can't not write. Ideas grabus, move us, and demand to be written. We strive to make it asreal as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well asentertainment. We want to craft an entire world where the placesand people are so real that the reader doesn't feel like he'sreading a book as much as he is going to another place. In thelofty world of literature that we strive for, the reader willstill think about the book after reading that last page....

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Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?... Where: There are 3 places your email can go once you have hit 'send' on your latest e-marketing campaign: 1. The Inbox. Safely delivered (and hopefully read!) 2. Junk Mail Box. This has negative implications on: a: Brand image b: Decreased profile c: Inaccurate campaign reporting 3. Undelivered. (?or are they?) Why: The 3 main reasons why your statistics show less recipients are opening your campaigns: 1....

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Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake. Why you're just not getting through to them As you probably know, the challenge you are facing is primarily spam filters, electronic and human....

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Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph. If it's compelling enough it should grab the readers attention and make them want to read further. Put your reader in the picture! How do you do this? Explain how your product will help them to solve a problem. Don't focus too much on how it's helped you, they don't care about you. Use sentences like... Imagine yourself spending less time doing the boring paperwork, and see yourself outside playing with the family in the park....

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Friend, when you start putting the wheels in motion to consistently follow up with your prospects, you'll start seeing the incredible results this amazing tool brings! For example, you can use your autoresponder to... 1. Send instant information to people who request it; 2. Follow-up automatically with your HOT prospects; 3. Deliver a multi-step course or offer lessons by email; 4. Publish your ezine by broadcasting to your opt-in list; 5. Convert inactive or "dead" leads in your current list;...

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Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn't cost you a dime? Open your favorite HTML editor and design and build your card. Or if you currently use a printed card just copy it. If you lack design and/or HTML skills you can use the handy form below to painlessly create your own card. If you create your own card remember to use absolute paths (full http path) for all your links and images....

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Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers. Associating your offering with a credible auditing organisation conveys images of trust, essential for first time advertisers unsure of your corporate reputation and credibility....

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Email Aesthetics It`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Imagine walking by a grotesquely garish storefront with allkinds of things hanging off the front porch, every floorpainted a different color, and odd music playing throughloudspeakers. Would you want to walk in the front door? Noway! You`d assume that the owner is a kook, at best, or aderanged axe murderer, at worst....

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We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do. I'll be the first to break the silence. Below you'll find the proven techniques you need for building a responsive list. In step-by-step format, you'll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!...

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Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered into a database and receive your emails at the intervals you specify when you set up the responder. This is an extremely powerful marketing techinque as it allows you to send repeated messages to people who have positively displayed their interest in whatever you're promoting....

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An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential. Go to sleep and have a software servant take care of business. Once configured, it will store, send and reply. That's just great, but is that it? No. Depending on the price and particular program, autoresponders will vary with respect to function, usability, and features. Free autoresponders are commonly available but can run in advertisements, as well as the information that you wish to send....

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