You hear it all the time... email signature, sig file, signature box, etc. What Is A Signature? A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering. You can think of your signature as passive advertising. It follows you wherever you go on the Internet and quietly and very effectively tells those you meet who you are and what you do - if you are taking advantage of the benefits of a personalized signature....

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Wednesday, December 15 2004 at 16:00 EET Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment. DoubleClick's metrics The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions (open to sales, or click to sales ratio)....

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So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it's not that simple. In fact, I'll tell you the truth as I'm always compelled to do, and offer you an alternative while I'm at it. First, publishing is the fun part. Writing and getting articles and finding resources to offer your subscribers really is the fun part of your online marketing campaign....

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Further to my previous issues this subject continues - part III. This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful. Topic changes This applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or more people. It is common that subject matter in emails change quickly - one person might send an email with one topic, another replies and it prompts them to add another topic in that reply and then others start replying to the changed topic - but forget to change the subject heading - which can be very confusing for those later joining in the discussion and difficult to relocate one of the originating messages if filed away electronically - with the unchanged subject heading....

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Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. This is through using what some call a mirror site or mirror pages. This is a very effective technique that has worked well for me. Give it a try, and let me know how well it works for you. Email me and I'll even check out your site - IF - it's on a topic that interests me....

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As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt-in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?) I'll get right to the point... It can be a real pain in the butt trying to build an opt-in list using the "old school" methods of list building that every Internet marketing guru out there is teaching these days. They tell you... "Use pop ups and pop unders, delayed pops, and exit pops", "Put a subscription box on every page of your website", "Use Pay-Per-Click (PPC) search engines to drive traffic to your opt-in page", etc....

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When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful....

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An autoresponder is a software program that automatically sends a prewritten reply to anyone who uses your autoresponder address. It works 24/7 everyday of the year. When you start an online business and your business begins to grow, you may find that using an autoresponder is essential. Most successful online marketers look for ways to save time with multiple marketing tasks. Like thank you letters, newsletters, information on a product, orders, training courses, etc. To save countless hours with these tasks, they will use an autoresponder to effectively handle all of their email campaigns....

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Being online for the last five or so years has made merealized that many persons are seeking a magic button to success. What is even more interesting is that they really believe thatit exists. I have never encountered anything of such nature, theachievements of so many are owed to hard work, persistence, and dedication. If there is a magic button online then Send may be the one thatyou are looking for. Puzzled? Newsletters and ezines are known toconnect with readers on a more personal level than websites andtheir subscribers received fresh content daily, weekly ormonthly....

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Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. What is E-mail Marketing? E-mail marketing is a way by which you promote your business and services to individuals by e-mail....

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Are you publishing an ezine or offering an email course? Are you talking with your subscriber through your ezine or email course? If so what are you calling them? "Hello John"? or "Hello friend"? or "Hello"? If you want to feel the difference between the above three, stand infront of a mirror and call yourself with above three ways. Which one is more pleasing for you? The same with your subscriber too! What is personalizing of emails means? At the beginning of the emails instead of starting the message directly we will call the person by name like 'Dear John'....

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Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found that they all had one major thing in common. They all required that you spend money! Now I don't know about your, but I don't have money to spend, so I continued searching for a way to get people to see what I had to offer and eventually I stumbled across a very powerful tool that consists of two words....

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Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail. Each and every time you send a mailing to your opt-in list, a few of your subscribers will opt-out, meaning they will unsubscribe from your list. This doesn't necessarily reflect on the quality of your newsletter or your offers. It may simply mean that the recipient's inbox is so swamped with commercial messages that she can't find Grandma Sally's latest news from Tennessee. Besides, if your opt-in system is healthy, working well, and gathering new subscribers as it should, this minor setback will not have much of an effect on your business as a whole....

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