Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products

 
1) Website Focus Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you can get free publicity for your products. Because when you send out a press release on a new product, the editors will check your site to make sure that you offer similar products. Once they see that you offer a wide range of products in this same category, you will greatly improve your chances for getting free publicity for your products and website....
 

Seven Ways to Dramatically Increase Your Email Marketing Profitability

 
1. The Power of Seven When choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online and see how they price. The number 7 has been proven to be the most appealing number. 2. Leave Them Wanting More When constructing your sales letter, try to make it carry over to multiple pages. Create the impression of added value by ending each page with a question or a phrase that makes the visitor have to go to your next page....
 

Using Emotional Triggers in Ad Writing

 
Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product. Here are a few of those triggers to help get your ideas flowing: 1. Become More Successful....
 

Direct Marketing Strategies for Holiday Email Promotions

 
Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Further, these customer data strengthen email promotions, ensuring the best possible message targets each individual customer. In the audio book, "Sound Advice on Email Marketing," author Peter McCormick sites the example of a sporting goods retailer that uses customer knowledge to devise a series of successful promotions....
 

Email Etiquette IV

 
Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned. Backgrounds There is a great supply of backgrounds now available for use in various email programs - which help make your emails look more attractive and less boring. However, some backgrounds would be better used as wallpaper on your computer desktop and make it difficult to read the email message you are sending....
 

10 Tips for Effective Email Sales Letters

 
1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy. 2. Make A List Of Your Product's Benefits - How will it improve your prospect's life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype....
 

Writing Effective Emails

 
Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Most people tend to find that the letters and emails they receive that are short are the ones they responded to most positively and had the best feelings about. Long letters do get a positive response - however, almost invariably, long communications are only given a positive rating if we have a very close and warm relationship with the person who has written to us....
 

Improve Newsletter Delivery with an Autoresponder Service

 
Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails. Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was! Paid autoresponder services cultivate relationships withmajor Internet Service Providers (ISPs) and online services....
 

The Key (Board) to Success: Effective Emailing

 
Email is THE medium of communication for business transactions. Unfortunately, people don't treat email with the same care as face to face interactions. It's almost as if we're so complacent with the speed of email that our ability to use it in an effective manner diminishes with every message. But even with technology, you must maintain approachability. In other words, you must be capable of being reached. So, email is not unlike any other form of communication in that requires consideration for the message, the sender and the receiver....
 

Do You Ponder the Automatic Responder?

 
* The Automatic Responder is generally referred to as an Autoresponder. What is an Autoresponder? Autoresponder - An automated system that sends out a prewritten email to a person who has requested information. Autoresponders are essential for doing business online! Here's why: Instead of having to respond to each individual that requests information about your product or business, the autoresponder automatically sends out the information. This frees you up to focus on other areas of marketing....
 

How Your Advice Column Can Build Loyal Readers

 
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers. Advice articles first appeared several hundred years ago. Some were submitted to papers and magazines anonymously. The question-and-answer format probably appeared a little bit later. While opinion articles have been around for years, few develop the loyalty and following of advice columns. Test this for yourself by gathering newspapers and magazines from the last several decades....
 

The News About Newsletters

 
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications Test yourself Newsletter Quiz: Q. Do I need a newsletter? A. Yes, because ? a) my business coach says I need one. b) most speakers have one. c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc....
 

8 Things To Think About Before You Start Advertising Profitably In Ezines!

 
Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. However, ezine advertising does consume your money and can consume it very quickly if you're not careful. Here are 8 things, which if you think carefully about, will ensure that ezine advertising does not cost you more than you earn. 1. Who is your target audience? Be sure to identify this early on. Do not make the mistake of thinking that everyone will be interested in your product....
 
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